MEM, upcycled, postconsumer, collection, pioneer, circularity, finland, paulamalleus, malleus, upcyling, greendesign, ecodesign, upcycling
COLLECTION NAME: REVOLT 2017
CODE NAME: RVT17
MATERIALS: Postconsumer denim (basic cotton denim and flexible denim)
Vision: This collection was some what revolution for myself and also in conceptual level I thought of us as a humanity and how we also need a revolution - but not in violent way but in a loving and compassionate way. Also I did not want to make any compromises with my visions - I did not care about the commerciality this time. I used only denim this time. I wanted to let lines and silhouettes speak on their own. We also made a crowdfunding campaign where we gathered enough money to update our website, take professional photos and do some marketing for the collection. We made a massive crowd funding campaign for RVT which enabled us to get everything done really nicely and profesionaly. We also visited NEW YORK with RVT and presented it in one New York design weeks side event.