COLLECTION NAME: ENDURE 2018
CODE NAME: EDR16
MATERIALS: Postconsumer denim (basic cotton denim and flexible denim), thick and thin jersey
- blanc all materials form SPR Kontti - Vantaa and all printed material from Kokkotyö-Säätiö.
The name ENDURE tells us about the unsustainable consumption of natural resources and the destruction of animal species on earth. So the collection is a request to the planet to take a while. “Paula Malleus, MEM, tells us. The name also refers to the far-reaching and persevering work that Paula has really enabled over the past decade to advance her work. Built from the Vantaa store of the Red Cross Kontti chain, made entirely of sculptural and crafted forms, reinforced and symbolic print worlds. STRUCTURE: there is a unique and concrete combination of skilful design, circular economy and social impact.
Skilful design, circular economy and social impact. Paula Malleus, a tailor and designer, is renowned for her masterful design and technical skills. She has done strong social advocacy work, especially in the textile and fashion sector. Paula has been a pioneer in the circular economy for over 11 years with her company Remake, a by-product of MEM's first collection in 2012. In addition to its circular economy expertise, Remake is known as a tailor-made sewing company that repairs and re-produces clothing and accessories.