MEM BY PAULA MALLEUS
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D O N E  F O R  R E A L I T Y 
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F R O M  S O M E  W H E R E

D F R

COLLECTION NAME: DONE FOR REALITY 2014
CODE NAME: DFR14
PIECES: 14 
MATERIALS: ALL Postconsumer jersey, thick jersey, denim (all sorts) and leather
Vision: I wanted to create a serial producable collection. I have been asked why it only in black - well the answer is that even with this narrow :-) color pallet its sometimes difficult to get the right color as the recyclers are mostly in Finland based on charity and so on... they cannot be asked a lot.
First one year to find out what I would like to create. I didn´t want to do anything which would have been done - and like so it is still and then one year to create form that could be found from existing forms in postconsumer clothes. I ended up with the name, because I felt that I wanted to express myself that this brand called MEM I created was not only made for my dream, but also made for this reality.

Lookbook MEM DFR photos: Oona Jokinen
Original lookbook DFR14 by Paula Malleus herself :-)
Picture
Located JALOTUS / keravan kartano
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  • H O M E
  • C O L L E C T I O N S
    • F T R 3 D 2 0
    • E D R 2 0 1 8
    • R V T 2 0 1 7
    • S M R 2 0 1 6
    • A S X 2 0 1 5
    • D F R 2 0 1 4
  • M E T H O D
  • D E S I G N E R
  • Contact
  • SHOP MEM